(“TILT” or the “Company”) ( NEO: TILT) ( OTCQX: TLLTF), a global provider of cannabis business solutions that include inhalation technologies, cultivation, manufacturing, processing, brand development and retail, today announced the expansion of its partnership with Airo Brands, Inc. 10, 2021 (GLOBE NEWSWIRE) - TILT Holdings Inc. Would have been a really good book if published 10 years earlier.TILT furthers its cross-selling strategy by expanding its partnership with top-selling cannabis inhalation brand The industries addressed in the book have old school manufacturing-delivery models (no SaaS, no ecommerce, no fintech, no software). There are movements that have happened before or concurrently with the book (i.e, Lean start up, Design thinking) that are much better at what is proposed but are not referenced 3. The writing is academic, dry, and not accessible 2. The problem is that many companies focus too much of their time in getting product done rather than understanding how their customers use their products. There are movements that have happened before or concurrently with the book (i.e, Lean start up, Design thinking) that are much bett Good advice in the book in that understanding customer problems help you create better products and sustainable advantages.
Good advice in the book in that understanding customer problems help you create better products and sustainable advantages. Tilt was interesting and if I am ever in a managerial position where these strategies need to be implemented, I will come back and read it again, but for now, while well written, it wasn't for me.more Included in that would be Thinking in Bets and High Output Management. I think if I was to create a reading list that is purely based on high level managerial strategy for large, well established companies, then I would have this on the list. Tilt was interesting and if I am ever in a managerial position wh I thought the book was good, and the last chapter had key insights for marketing and branding but I don't know if any of the major lessons stuck out enough for me to recommend it to a friend.
I thought the book was good, and the last chapter had key insights for marketing and branding but I don't know if any of the major lessons stuck out enough for me to recommend it to a friend. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. This does not mean that competitive advantage is a thing of the past. “Upstream,” product-related advantages are rapidly eroding. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate.īut these sources of competitive advantage are being irreversibly leveled by globalization and technology. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. They won by building bigger factories, by finding cheaper Shift your strategy downstream.
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